Are You Covered?
Concept - Show that protecting your skin using hydrating SPF should be added to your daily routine instead of only used when going to the beach. Through the UV Aveeno app you can easily see the strength of the UV rays and adjust your SPF and daily activities around it. This way Aveeno gives a helping hand to Moms who want to protect themselves and their beautiful families.
Target Audience: Digital Moms (Age: 25-45)
Medias Explored: Print Billboards, Digital Billboards, Mobile App, Outdoor Signage, and Laser Cut Shelter Seating.
Art Direction - Julia Greene, Kyle Honeycutt, & Tayla Ederesinghe
Copywriting - Kyle Honeycutt
AE Video - Julia Greene