“Whether The Weather No Matter The Weather.”
The ASK was to solve Baskin Robbins weather problem by creatively driving sales during bad weather with an all in budget of 500k. This new campaign would be running in conjunction with Baskin Robbins current Got Me Like Campaign focusing on when the weather turns for the worst.
**This brief was given to us from Baskin Robbins and 22squared.
Deliverables: Influencer Marketing + Social Media
Art Direction: Julia Greene
Copywriting: Paisley Davidson
Strategy: Travis Kim
Project Manager: Reagin Edwards
Influencer Marketing: Maddie Rollo
Analytics: Divya Annadevara
New Biz/Accounts: Shakayla Lee