How are you DUNKIN'?
Concept - Show the many various donut and drink combinations that Dunkin' Donuts offers in a fun and engaging way that would encourage customers to try new things.
Medias Explored: Print, Online, Mobile App, Social Media, and :30 TV Spot.
:30 TV Spot- Download PDF.
Art Direction - Julia Greene
Copywriting - Myles Broomfield
Are You Covered?
Concept - Show that protecting your skin using hydrating SPF should be added to your daily routine instead of only used when going to the beach. Through the UV Aveeno app you can easily see the strength of the UV rays and adjust your SPF and daily activities around it. This way Aveeno gives a helping hand to Moms who want to protect themselves and their beautiful families.
Target Audience: Digital Moms (Age: 25-45)
Medias Explored: Print Billboards, Digital Billboards, Mobile App, Outdoor Signage, and Laser Cut Shelter Seating.
Art Direction - Julia Greene, Kyle Honeycutt, & Tayla Ederesinghe
Copywriting - Kyle Honeycutt
AE Video - Julia Greene
Gillette Razors Print Ad & Instagram Video
**Both Print Ad and Instagram Stop Motion Video were created with household items and a scanner.
Art Direction: Julia Greene
Copywriting: Julia Greene
Idea behind the art:
ONE RAZOR SHAVES ALL.
One razor is not only strong enough to shave all the hair off of your face, it is also diverse enough to shave multiple hair types.
The purpose of these pieces was to create traditional media ads for a brand by using nontraditional resources and execution.
For example, using a scanner and household items that have nothing to do with a brand and sculpting them into something that fits and makes sense. From there, I brought the feel of the print ad to life in a stop motion animation.
Through written and visual research, I explored the French artist, Malika Favre.
The task was to create a visually meaningful exhibition for the artist that not only explains their work, but splashes their style upon the minds of all who choose to experience it. Using research and ideation techniques I created graphic deliverables such as narrative literature, environmental graphics, and poster advertisements promoting the exhibition.
**Start-to-Finish Process Book upon request.**
-Museum Walls/Environmental Graphics
-Narrative Literature featuring fold-out poster
Ghirardelli Chocolate Campaign
Concept- Show that Ghirardelli Chocolate Squares are a little luxury that can turn your day around.
Medias Explored: Print, Outdoor, and Social Media (Facebook and Instagram)
Art Direction- Julia Greene
Copywriting- Julia Greene & Cody Reppert
For the times your breath needs EXTRA help.
Concept - Playfully describe a meal or scenario in stylized typography where EXTRA Gum would be a necessity. The style of the copy hits the reader's emotions allowing them to feel the "second-hand embarrassment" that would fall in line with these cringe-worthy stories.
Art Direction - Julia Greene
Copywriting - Julia Greene
Magazine Cover & Article Redesign
Magazine Choice: AFAR Magazine
Article Choice: The Wine Region You've Never Heard Of
**Original magazine cover and article followed by the redesigned cover and article.
Graphic Design Brand
Deliverables: 1 Company Name, 2 Brand Names, 2 Brand Dielines, 2 sets of 4 Package Design Photos, 2 Magazine Ads, & 1 Infographic
Company Name: Optics
Brand 1: Orbit (Created by Vandal Novacek)
Brand 2: 0Gravity (Created by Julia Greene)
I created a poster and direct mailer that exemplified in both the art direction and copy the attitude and aesthetic feel of the typeface, Didot. This typeface is used for the logo on VOGUE Magazine, which is where I pulled my inspiration from.
Concept - Show within three separate print ads that YUJ allows you to practice the quiet mindfulness of yoga without sacrificing great style.
Medias Explored: Print
Art Direction & Copywriting - Julia Greene
**Paid Freelance Job
Eisenstein Malachuk LLP, a law firm in Washington D.C. needed a one of a kind poster for a conference they were attending. Instead of a generic poster with stock photos, I created a vector based design that would get the law firms message and purpose across in a unique way.
Poster: 33.5" x 82.5" on a Retractable Banner
Pictured: 1. The Retractable Banner in it's environment at the conference.
2. An associate next to the Banner showing off the size of the banner and their booth.